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37.2K ratingsScreenshot story
The sequence opens with a promise of 24/7 service and a comprehensive platform, then methodically demonstrates the depth of its inventory across flights, hotels, bundles, and local essentials. It concludes by highlighting the car rental and train partner ecosystems and an integrated loyalty program to encourage long-term user retention.
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What makes this set work
Trip.com utilizes a consistent vertical split-layout strategy: the top half features immersive lifestyle photography tailored to the specific travel vertical (e.g., a luxury pool for hotels, a Tesla for car rentals), while the bottom half contains a floating device frame showcasing high-fidelity UI. This approach balances emotional aspiration with functional proof. The copywriting is heavily anchored in 'scale'-citing specific numbers like '680+ airlines' and '1.7 Million Hotels' to establish market dominance. A key design takeaway is the use of logo grids for 'Business Partners' in the car and train slides; this provides instant credibility for an aggregator by leveraging the brand equity of better-known local transit authorities and rental giants. The bright blue framing device creates a strong, repetitive brand rhythm across the entire scroll.
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