Yelp

Yelp’s screenshot strategy is a masterclass in modular, feature-forward design. By utilizing a consistent floating-device template with a top-aligned headline and a thematic icon, they create a 'catalog' feel that reframes the app as a multi-utility tool rather than just a review site. Each slide leads with a strong imperative verb (Order, Get, Compare, Book), focusing on user action rather than passive browsing. The use of custom icons positioned between the headline and the device serves as a visual bridge, signaling the 'category' (e.g., plumbing, dining, hair) before the user even looks at the UI. Designers should adopt this templated approach for high-complexity apps to ensure brand consistency while cycling through disparate features like AI chat, quotes, and reservations.