Skip

SkipTheDishes employs a 'panoramic brand' strategy, using a continuous orange background and a sweeping, low-positioned wave graphic that connects all six slides. This creates a cohesive narrative flow that feels like a single presentation rather than individual images. By centering the device frame, they maintain focus on the UI while using the top third of each screen for large, high-contrast typography. The design intentionally breaks the UI pattern at slide two with a high-saturation lifestyle image of groceries, signaling their expansion beyond just restaurant food. A designer can steal this 'bookend' approach-starting and ending with pure brand logos-to ensure high brand recall even if a user only glances at the first and last slides.