Public

Public’s design strategy leans heavily on sophisticated contrast and high-end typography. By utilizing a serif font for headlines against a deep, dark-mode gradient background, they distance themselves from the 'gamified' look of competitors like Robinhood, signaling institutional-grade quality. The visual system bifurcates between light mode for standard banking/equity features and dark mode for 'Active Trading' (Options, Margin, API), effectively segmenting the user journey within a single set. Designers should note the use of 'UI proof'-showing complex workflows like AI agents and margin tables-which serves to validate the app's advanced technical capabilities. The bottom-aligned device in the first frame acts as a unique hook, drawing the eye to the asset variety tags below.