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4.7
38.4K ratingsScreenshot story
The set begins by promising instant access to work items, moves through specific collaboration and tracking features like forms and approvals, and concludes by showing how these capabilities span across all mobile and desktop devices.
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Jira Cloud utilizes a highly systematic design language that relies on color-coding to categorize functionality. Each slide features a floating device UI framed by a distinct 'accent bar' (blue, orange, purple, green) that corresponds to a highlighted keyword in the caption. This 'highlighter' effect on verbs like 'Align' and 'Track' creates an immediate visual link between the benefit-led copy and the interface. The strategy is functional and modular, avoiding lifestyle clutter until the penultimate slide where it uses grayscale photography to emphasize cross-device connectivity. Designers can learn from this disciplined use of brand colors to anchor specific value propositions without overwhelming the clean, white-space-heavy UI.
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